Our Team

Industry Leaders

Our team is dynamic, experienced and entrepreneurial. Passionate about innovation, technology and marketing, we're always keen to solve a problem or seize an opportunity.
Graham Broughton
Co-Founder & CEO

Drawing on his 10+ years in the ecommerce automotive industry working with the largest OEM and Aftermarket Brands in Europe, initially as the Sales Director of a multi-million aftermarket car parts business and then as the Managing Director of marketplace specialists, We Are Pentagon, Graham is a visionary leader with a mission to help automotive brands capitalise on the nascent digitalisation of their industry. A member of the Deloitte Ventures Marketplace Leaders Community, Graham is uniquely positioned to lead brands toward this transformative stage of growth.

Laurence Guy
Co-Founder and CSO

A serial ecommerce entrepreneur, as Founder & CEO of We Are Pentagon Group (ranked by the Financial Times as one of Europe’s Top 1000 Fastest Growing Companies 2021) and Co-Founder of ZigZag Global; a multi award-winning returns logistics software which exited to a NYSE publicly listed company in 2021, Laurence is acutely aware of the vast opportunities bubbling up in the e-commerce space.

Marek Pietras

With extensive experience in managing technology teams and projects, previously as Head of Development at Mountain Warehouse and before that, CTO at ZigZag Global (exited in 2021), Marek is a force within the technology industry. With exceptional ability to distil complex projects into actionable processes and lead teams toward quantifiable results, Marek is known for his tenacious ability to overcome any challenge.

Angel Sveshtnikov
Head of Technology

Having worked with over 70 marketplaces around the world including household names such as eBay, Amazon, Lazada, Gmarket, and 11street, Angel has deep insight and understanding into the technical processes required to integrate with and scale on marketplaces. Experience supporting e-commerce platforms such as Magento, Shopify and BigCommerce, and a track record for software development utilising technologies such as JAVA, .NET, and PHP, Angel has a unique specialty ​​in developing technological integrations that satisfy varying business needs.

Shazia Wazir
Chief Financial Officer

An experienced Senior Finance Leader with 20+ years of history, working across a multitude of sectors including Automotive, Retail, E-Commerce, Technology and Telecoms. Shazia has an extensive understanding of how businesses work, what makes them successful and most importantly the mindset that sets winners apart.

Radoslav Chernaev
Head of Operations

Previously heading up the Operations of the We Are Pentagon Group in APAC, managing the trading relationships of clients and marketplaces in Japan, Singapore & Korea, Radoslav brings a wealth of experience in global marketplace enablement. With a deep understanding of technical development, operational processes, and business development, Radoslav is a natural connector of teams.

Robert Knowles
Head of Marketing

Rob is a Forbes-featured marketing expert with 5+ years experience working with industry-leading B2C and B2B companies. Experienced in managing large budgets and ambitious transformation projects within investment-backed growth businesses, he has an outstanding track record in delivering rapid growth.


Over £150m in automotive sales
10+ years’ experience
We bring over a decade of experience in automotive and marketplace innovation.
£150m+ in sales driven
We’ve driven over £150m in marketplace sales for our automotive clients.
Trusted by leading brands
From retailers to manufacturers, brands trust us to drive success.
Passionately curious
We love what we do. We’re always thinking of ways to drive excellence.