Our Team

Industry Leaders

Our team is dynamic, experienced and entrepreneurial. Passionate about innovation, technology and marketing, we're always keen to solve a problem or seize an opportunity.
Radoslav Chernaev

Previously heading up the Operations of the We Are Pentagon Group in APAC, managing the trading relationships of clients and marketplaces in Japan, Singapore & Korea, Radoslav brings a wealth of experience in global marketplace enablement. With a deep understanding of technical development, operational processes, and business development, Radoslav is a natural connector of teams.

Laurence Guy
Co-Founder and CSO

A serial ecommerce entrepreneur, as Founder & CEO of We Are Pentagon Group (ranked by the Financial Times as one of Europe’s Top 1000 Fastest Growing Companies 2021) and Co-Founder of ZigZag Global; a multi award-winning returns logistics software which exited to a NYSE publicly listed company in 2021, Laurence is acutely aware of the vast opportunities bubbling up in the e-commerce space.

Zornitsa Dobreva
Head of Services

Zornitsa has over 10 years of experience in the ecommerce sector, particularly focusing on the successful trading on online marketplaces. Prior to her current position as Head of Services at Autofixa, Zornitsa helped retailers sell on online marketplaces in an easy and straightforward way through merchant of record and agency models.

Adam Catterall
UK Business Development Manager

With an illustrious 23-year career in the automotive sector, Adam brings a wealth of knowledge, passion, and dedication to the industry. Known for his ability to forge and nurture relationships, Adam is our UK Business Development Manager, and spends his time helping automotive OEMs, retailers, and brands learn more about exploiting the online marketplace opportunity.

Robert Knowles
Head of Marketing

Rob is a Forbes-featured marketing expert with 5+ years experience working with industry-leading B2C and B2B companies. Experienced in managing large budgets and ambitious transformation projects within investment-backed growth businesses, he has an outstanding track record in delivering rapid growth.


Over £250m in automotive sales
10+ years’ experience
We bring over a decade of experience in automotive and marketplace innovation.
£250m+ in sales driven
We’ve driven over £250m in marketplace sales for our automotive clients.
Trusted by leading brands
From retailers to manufacturers, brands trust us to drive success.
Passionately curious
We love what we do. We’re always thinking of ways to drive excellence.