Case Studies


With 50% of searches now happening on marketplaces and consumers increasingly leaning toward a preference of one-stop shops, this fundamental shift provides both a challenge and an opportunity to established retailers and brands. Those who tackle it now will be getting in on the ground floor of a revolution in etail, while those that ignore it risk losing direct connections with their consumers.

Building a scaleable marketplace for BMW

One brand who recognised the opportunity to offer more products, grow efficiently at speed and scale, increase the bottom line, and enhance brand experience through a marketplace model was BMW.

BMW needed an out-of-the-box marketplace technology that allowed for simple onboarding of sellers and scalable growth, a fully customisable storefront that allowed for an integrated brand experience, and the ability to be compliant with wider company privacy and cookie policy.

What we build for BMW
  • Buyer App
  • Admin App
  • Seller App
Delivery time
  • 3 months
  • Offering unmatched speed-to-market
  • Fully-branded front and back-end
Technologies used
  • Typescript Angular
  • .NET
  • Azure
  • Elasticpath search
Buyer app

Consumers can shop on BMW’s fully-responsive marketplace which is white-labelled and integrated with the BMW brand and digital experience. Customers can add multiple items to their basket and checkout in a single order, whether they are direct from the BMW store or a combination of BMW authorised suppliers.

Fully branded

Fully customisable storefront for an integrated brand experience.

Lightning fast and responsive

Developed in fully responsive and lightning fast technologies.

Multiple order capability

Add items from multiple suppliers and checkout at once.

Preferred payment method

Integrated with PayPal for easy payments.

Admin App

Our technology enables advanced selling capabilities like merchandising, pricing, promotions, and order management to customers across every digital experience. BMW can easily onboard new suppliers, who can access their own portal and upload product listings to sell on the wider store.

Order management

Gain an overview of orders across multiple suppliers.

Onboard new suppliers

Seamless onboarding of new suppliers to expand inventory.

Advanced selling capabilities

Enable merchandising, pricing, and promotions all in one place.

Create new pages

Create new pages in just a few clicks at no additional cost.

Seller app

Onboarding is simple and easy through our seller app. Sellers can bulk import their inventory to list on the wider BMW store, receive payment directly from orders, and manage customer disputes centrally within one platform.

Create new listings

Quickly import inventory to create new listings.

Manage payments

Receive final payment directly to your PayPal.

Manage disputes

Resolve disputes directly within the platform.

Export reports

Easily generate sales reports to share with teams.

With a marketplace, BMW enhances customer satisfaction, evolves their marketplace operations, and elevates their brand experience.

“BMW Group UK have worked with Autofixa for over a decade, establishing our first ecommerce marketplace back in 2011. Since then, we have gone from strength to strength with continual growth in our online channels and Autofixa’s drive for excellence matching our own ambitious targets. The agile working nature of the Autofixa has helped support our efforts to digitalise our customer experience as we seek to continually improve our offering.”

Gordon Pare, Manager
Aftersales Channel Development
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